Monday, February 8th, 2010

Apply loyalty to your business in a cashless environment

The Player Management Interface (PMI) has been developed to add even more functionality to the CEMS. The PMI is due for launch in the first quarter of 2010. The Zonke Player Management Solution, offering a total solution to the customer, inclusive of Player Tracking, Cashless (smartcard based), Loyalty Points and CashDesk functionality. This wide range of offerings, all in one product, makes the Zonke solution far superior to other market alternatives.

With the new Cash Desk functionality, the site owner can improve cash controls and provide effective reconciliation of cash on site. The use of a graphical user interface to the Site Data Logger makes the product user friendly at site owner level. In addition, the graphical user interface gives the site owner visibility of the machine status, potentially improving machine availability.  

In a cashless environment, the players are allowed to transfer funds between a LPM and smart cards.  The use of smartcards reduces machine coin handling errors, taking away the need to float hoppers, thus helping cash reconciliation at a site.

Operators can also reap the benefits by having loyalty programs for their players. The PMI solution gives the operators the flexibility to subscribe a site to provincial or national loyalty program. This is achieved by rewarding players with beverages, food or gifts, thereby encouraging player loyalty. After all, building a brand is key in a customer-driven environment.

For more information, please click here to email Zonke Monitoring Systems  Subject: PMI

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